A set of ad groups that share a budget, location targeting, and other settings in Apple Search Ads Advanced. Campaigns are set to run ads either on the App Store Today tab, on the Search tab, in App Store search results, or on product pages across the App Store as people browse apps, and they’re often used to organize categories of products or services that you offer. Your account can have one or many campaigns running.

Apple Search Ads Advanced campaigns contain ad groups where you can specify different max CPT bids and audience settings. Today tab, Search tab, and product pages ad groups include bids and audience settings only. Search results ad groups can contain bids, audience settings, keywords, negative keywords, and ad variations. Each campaign can be made up of one or more ad groups.

A relevant word or term someone may use when searching for an app like yours. In your Apple Search Ads Advanced ad groups, you can add keywords that you think your customers would search for on the App Store.

A measurement of the total number of times your Apple Search Ads Advanced ad appeared on the App Store, within a particular time period.

The number of times your Apple Search Ads Advanced ad was tapped by users within a particular time period.

The total number of conversions from new downloads and redownloads resulting from an ad within the reporting period. Apple Search Ads installs are attributed within a 30-day attribution window.

In Apple Search Ads Advanced, the sum of the cost of each customer tap on your ad over a particular time period.

The amount an Apple Search Ads Advanced advertiser pays for each tap on your ad. Avg CPT divides the total amount spent on a campaign by the number of taps generated.

The total number of Apple Search Ads Advanced installs received within a period divided by total number of taps within the same period.

The cost of acquiring one customer. Typically calculated by dividing the total amount spent on an advertising campaign by the number of customers acquired through that campaign.

The amount an Apple Search Ads Advanced advertiser pays for one thousand ad impressions. Search tab campaigns previously used this pricing model.

The number of times your Apple Search Ads Advanced ad was tapped by customers divided by the total impressions your ad received.

Typically it is calculated from the revenue a marketing strategy generated divided by the cost of Ad Spend in a given period.

An estimated cost of obtaining a user who performs an action that reaches marketing goal.

An estimated cost of obtaining a meaningful event by a unique user in a given period.