Search Ads Optimization (SAO) is now AppStance Optimize.
October 5, 2025
Apple Search Ads now has an Ad Repository. Here's what to know.
April 20, 2025
Revenuecat <> AppStance Optimize (formerly SAO) partnership and scaling Apple Search Ads using both platforms.
Mar 19, 2024
A Practical Guide to Apple Search Ads Advanced Setup
Jan 22, 2024
Apple Search Ads Basic vs. Advanced. And why you should (almost) never use Basic.
September 18, 2023
Finally, the Apple Search Ads ad group setting 'CPA Goal' has now become 'CPA Cap'.
September 07, 2023
You've launched too late
April 29, 2023
AppStance (formerly Search Ads Optimization (SAO))