Apple Search Ads AI Platform

The AI that runs your Apple Search Ads 24/7

Automate keyword bids, scale ROAS, and reduce CPA - while you sleep. Connect your attribution partner and let AI handle the rest.

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AppStance Optimize Dashboard - AI-powered Apple Search Ads management

Get started in 3 steps

From signup to AI-optimized campaigns in under 5 minutes

Step 1: Connect your Apple Ads account and attribution

Link your Apple Search Ads account in minutes and the attribution integration. We integrate directly with the Apple Ads API for real-time data.

Step 2: Configure campaigns and optimizer settings

Set up your campaign structure, define ROAS, or custom event thresholds, and connect your attribution partner.

Step 3: Let AI optimize 24/7

Our AI continuously adjusts keyword bids to hit your goals. Scale revenue while reducing wasted spend - automatically.

Platform Features

Whether you are an app developer, agency, or consultant — AppStance Optimize runs 24/7 with real-time data to automate bid management, scale revenue, and reduce wasted spend so you can focus on strategy.

AI-Powered Dashboard and Advisor

Get an instant overview of spend, impressions, installs, CPA, and ROAS trends across all campaigns. The AI Advisor analyzes your account and recommends budget changes, search term cleanup, and scaling opportunities.

Keyword-Level Performance and Control

Drill into every keyword with detailed stats — spend, taps, installs, goals, ROAS, and AI bid history. Override AI settings per keyword when you need manual control over specific terms.

AI Bid Optimization — Set it and scale

Enable Optimizer AI at the ad group or keyword level and let it adjust bids around the clock. Set your target CPA, ROAS threshold, or custom event goals — the AI continuously fine-tunes bids to hit your targets while maximizing volume.

Full-Funnel Cohort Insights

See cohorted ROAS, revenue, customers, and cost per goal at the keyword level. Connect your attribution partner (AppsFlyer, RevenueCat, Adjust, and 6 more) to measure true post-install value and scale what works.

Keyword Intelligence and Discovery

Discover new high-performing keywords from search terms, competitor ads, app metadata, and AI suggestions. Build keyword lists with popularity scores and add them to campaigns in bulk — all from one place.

Campaign Manager and Bulk Actions

Create campaign structures, add or move keywords in bulk, set up CPP ads, and manage ad groups — without touching the Apple Ads UI. Save hours of repetitive work with one-click bulk operations.

Proactive Account Health Checks

Instantly surface budget-limited campaigns, high-spend search terms missing as keywords, keywords with no goals or no revenue, and high cost-per-goal keywords. Fix issues before they waste spend.

ASA and ASO Synergy

See your Apple Search Ads performance alongside organic rankings in one view. Identify keywords where paid and organic work together, and find gaps where you should increase or decrease ad spend.

Post install attribution partners

Post install attribution partners - Kochava

"It's rare you come across a software tool that you'd be happy to pay more for, given the value you get from it. AppStance (formerly known as SAO) falls into that bucket - check it out if you run Apple Search Ads. Dilip (the founder) doesn't do sales, he just lets the product do the selling."

Will Kent

Co-Founder at ReciMe

Optimize Pro includes full ASO toolkit

Track 2,000 keywords with difficulty and relevancy scores, ASO AI recommendations, and full ASA & ASO synergy - all included with your Optimize Pro subscription.

Learn about Rank →

Ready to scale your Apple Ads?

Join app developers and marketers worldwide who trust AppStance Optimize to automate their Apple Search Ads campaigns.